The Helen Woodward Animal Center has kicked off their 6th Annual "Home 4 the Holidays" Animal Adoption Drive. The adoption drive works with more than 1,700 animal shelters all across the country to heighten awareness of homeless pets.

Actress and animal lover Diane Keaton, and the Iams Company, are getting involved for this year's drive, which runs from November 8 to January 2.

"When I first got involved in Home 4 the Holidays in 2001, we had a simple and sincere focus - to save the lives of dogs and cats," says campaign spokeswoman Keaton. "It's remarkable and rewarding to realize this is now the most successful pet adoption drive in history, but our focus remains the same and there is plenty of work remaining."

During this year's Home 4 the Holidays adoption drive, The Iams Company will give a total of $100,000 in grants to 20 participating adoption centers. Each new adopting family will receive an Iams starter kit containing food samples, coupons and important tips on pet care, behavior, training and nutrition, along with the Have a Heart Pledge and sweepstakes offer for a lifetime supply of Iams Dog or Cat food. Also, Veterinary Pet Insurance Company/DVM Insurance Agency (VPI) will offer a five percent discount on insurance policies for any pet adopted at a participating shelter.

Helen Woodward Animal Center started the Home 4 the Holidays adoption drive back in 1999 with 14 animal shelters in San Diego County.

For more information, visit Home 4 the Holidays website.