The Dockers(R) brand of clothing is conducting a nationwide search for the "wrinkliest dog in America" as part of its efforts to market their new "Never-Iron Cotton Khaki" pants.

Dockers(R) has selected the Shar-Pei to serve as the spokes-dog for their new line of clothing. "Dogs, after all, are man's best friend and the Shar-Pei is the perfect icon to promote our newest innovative khaki this holiday shopping season," said Bill Stewart, vice president, Dockers(R) brand marketing. "These unique wrinkle dogs lend the ideal juxtaposition as the authority on wrinkles 'speaking' to the importance of keeping them in their proper place -- on the dogs, not khakis," said Stewart.

The product launch kicked off with a live Shar-Pei casting-call in New York City on Nov. 21, as well as a nationwide call for mail-in submissions. The general public will play the role as final judge by voting for the winning mascot online at http://www.Dockers.com/NeverIron from Dec. 1-14. For every vote cast, Dockers(R) will donate $1 to the Shar-Pei Rescue League and the New York-based American Society for the Prevention of Cruelty to Animals (ASPCA), for a maximum total donation of $10,000. The winning Shar-Pei mascot will be officially announced and featured on the website Dec. 15.