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Pedigree's Annual Dog Owner Survey

Tuesday, December 14, 2004

Masterfoods USA, the makers of the Pedigree brand of dog food released the results of its annual survey of dog owners. The survey seeks to understand the bond between people and their dogs. Some 1,500 dog owners and lovers from across the country were polled.

Here are the numbers:

  • 70 percent of people surveyed told Pedigree they consider their pooches to be a part of the family.


  • 71 percent admit they even talk to their dog as if he/she was human


  • 22 percent say they include their pup in family vacations


  • 50 percent of people surveyed say they have met a new friend or acquaintance while walking their dogs


  • 15 percent even met their spouses that way


  • 42 percent of dog owners admit they have, or might, take their dog out for the sole purpose of meeting someone of the opposite sex.


  • 14 percent of women said they would even take their dog's opinion into consideration when choosing a mate


  • 72 percent of people frequently pamper their pooches


  • 50 percent of people give their dogs presents during the holidays


  • 47 percent of people gave their dogs a human name, with the most common being Max, Jack, Molly and Daisy.


  • 99 percent of people believe their dogs are happy and most also report taking steps to keep them that way.


  • 55 percent of people give their dogs a daily romp around the block


  • 41 percent of people keep up with regular visits to the vet


  • 68 percent of people said that their pooches motivate them to live a healthier, more active lifestyle


  • 49 percent of people incorporate their dog into their daily exercise regime


  • 54 percent of people say their pooches dart to the dish when their favorite food is served

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