A new survey of 1,238 pet owners in the United States and Canada conducted by the American Animal Hospital Association (AAHA) reveals that pet owners are pampering their pets now more than ever.

Almost 70 percent of pet owners say they break household rules with their pet when their spouse or significant other is not present. Moreover, women seem to have a bigger soft spot for pets, since they are more likely than men to break household rules with a pet when their significant other is not around.

As pets are becoming more important members of the household, they are enjoying preferential treatment. The survey also showed that:

• When asked, "Who listens to you best?," 45 percent choose their pet, while 30 percent choose their spouse or significant other.

• 53 percent are spending more on their pets now than they did three years ago.

• If they were deserted on an island and could choose only one companion, 50 percent would pick a dog or cat rather than a human.

• 93 percent are likely to risk their own life for their pet, while 64 percent of owners would expect their pet to come to their rescue if they were in distress.

• 55 percent have an emergency preparedness plan that includes their pet in case of natural disasters such as fire, flood or earthquake.

"Pet owners are going to great lengths to keep their pets happy and healthy," says Dr. Daniel S. Aja, president-elect of the American Animal Hospital Association. "From daily exercise and regular veterinary checkups to making arrangements for pets in case of emergency, this survey shows that pet owners are extremely dedicated to their beloved pets."

The survey was conducted by AAHA through its membership from across the United States and Canada. Respondents were pet owners who take their pets to AAHA-accredited veterinary hospitals. Pet owners from 37 states and four Canadian provinces responded.

The American Animal Hospital Association is an international organization of more than 33,000 veterinary care providers who treat companion animals. Established in 1933, AAHA reminds pet owners that they can help their pets live healthier and longer lives by taking them to the veterinarian for regular physical exams, vaccinations and dental care, as well as providing their pets with fresh water, a balanced diet and exercise. For pet care information or a referral to an AAHA hospital, pet owners can visit the AAHA website at http://www.healthypet.com or call (800) 883-6301.