Midwest Airlines announced today of their new frequent flyer program for pets. The program dubbed, "The Midwest Airlines Premier Pet Program", is the first of its kind in the country.

The program awards pets one free roundtrip flight after flying with their owners on three paid roundtrip flights or six paid one-way flights. Additionally, "human" members of the airline's frequent flyer program, Midwest Miles, may earn a free trip for their pets by redeeming 15,000 miles.

Midwest Airlines notes an increase in the number of people taking their pets with them on flights. "Many customers choose Midwest Airlines when traveling with their pets, knowing that our approach to serving customers also applies to their four-legged family members," said Timothy E. Hoeksema, chairman and chief executive officer. "Our customers travel with their pets to dog and cat shows, to second homes, and on pleasure and business trips just because they enjoy their company. We decided it was high time we threw a bone to our best customers - and their best friends - for their loyalty to Midwest Airlines with a frequent flyer program just for pets."

The American Kennel Club had some words to say about this new program. "By rewarding owners who fly with their pets, Midwest Airlines will help alleviate many travel concerns for these individuals," said Stephanie Lane, director of Canine Legislation for the American Kennel Club. "The Premier Pet Program's flexibility will allow countless AKC constituents - including dog owners, show exhibitors, breeders and sportsmen - who travel even just a few times a year - to take advantage of its benefits."