Ever wonder just how far your pet has run or walked during the course of a day? Are you concerned that your pet may not be getting enough exercise?

Midnight Pass, a Marshfield, Mass. based direct marketer and online retailer recently unveiled the latest in technology for pets, the Petometer distance counter. Eliminating the guesswork, the Petometer's tiny computer provides precise accuracy in distance traveled in an ultra compact package (2"L x 1.5"W x .5"D) weighing less than one ounce.

With a quick clip that is ready to snap right onto your pet's collar, the Petometer includes a digital clock with dual 12/24 time mode and step counter. Easy to use & fun to monitor.

The actual distance your pet travels is recorded in miles and the Petometer can be reset as often as desired. One-touch setting allows you to set your pet's weight and stride, which can be adjusted for toy dogs weighing from ten pounds to extra large dogs who weigh up to 330 pounds and the tiny computer computes actual distance.

The Petometer ($19.95) is available in six colors and includes a field replaceable watch battery.