After a few days of running banner ads from Fastclick, it continues to seem fruitless. Since the last time I wrote about this, they have found advertisers to buy up space. But the advertisers they've provided are those that display the most abnoxious ads (shoot the bear, squish the bug, take a picture of Eminem, etc.).

There are some advertisers that display tame banner ads, but these advertisers don't buy very many impressions, and as a result, they are spread very thinly throughout Fastclick's network of websites.

I have one laptop where I do most of my work, and I have it set to a high screen resolution. When I view DoggieNews on this laptop, the ads don't seem that intrusive. However, statistics show that at least 50% of computer users still set their resolution to 800x600. So, I have a second laptop set to that size, and when I look at the website on it, sure enough, the ads are very intrusive. Even I have trouble reading my own articles.

So, I've decided to turn away much of the advertisers that offer those game-like advertisements. As it turns out of course, this means turning away the majority of the revenue.

I may end up going back to Google Ads. I still have room to block more puppy mill advertisers. And as Jodi remarked in an earlier comment, that the newspapers are filled with puppy mill ads, and that newspapers probably sell more puppies than the Internet. But that doesn't necessarily right a wrong either. However, good and evil walk hand-in-hand. And to add one more cliché, you can't always have your cake and eat it too.

I'll give Fastclick more time to see if they can find some pet-related advertisers.