Purina announced today that it has launched a podcasting site featuring downloadable audio files that you can listen on your computer or MP3 player.

Purina's downloadable podcasts will give consumers computer-based access to Purina's Animal Advice radio program. New shows will be published every other week and discuss topics such as animal training, pet surgery, behavioral theories and pet insurance. Podcasting allows listeners to download digital audio files, or MP3s, to their computers or portable media players to enjoy whenever and wherever they want.

Purina's Animal Advice radio programs feature discussions on topics such as animal training, pet surgery, behavioral theories and pet insurance.

Podcasting is simply an audio file, usually in MP3 format, containing news or discussion, that is updated regularly, every day, every week, every month, etc.