FLAVORx is a company that makes flavorings for pharmaceuticals. They make flavorings designed for children and for pets.
The company announced today that it is launching a new "awareness campaign" designed to introduce folks to the idea of flavored pills. For pets, they have long list of flavors ranging from "Grilled Tuna" to "Crispy Bacon" to "Scrumptious Peanut Butter", you can even request flavors.
FLAVORx is positioning the campaign as a way to improve the overall health of animals in America, by encouraging animals to take their pills. Obviously, this will help FLAVORx too.
If you're having trouble getting "Buddy" to take his anti-biotics, then you might ask your veterinarian to send a prescription into
ApothePet.com, which FLAVORx's online pharmacy for flavored pills, and get him some "Crispy Bacon".