A new study commissioned by Pet Food Institute, shows that 97% of consumers surveyed responded that the pet food they feed their pets is safe, citing trusted brand names, good nutrition and a long track record of safety as the primary reasons for that confidence.

The study also revealed that 92% of consumers are satisfied with the information presented on pet food labels and packaging, describing them as "easy to understand", "helpful" and "complete", as their top three reasons for their satisfaction.

PFI Executive Director Duane Ekedahl commented about the results, "We are excited to confirm that pet owners in the United States have such a high level of confidence in the food they feed their dogs and cats. This level of satisfaction was earned through the industry's commitment to making safe and nutritious products that help keep pet dogs and cats happy and healthy throughout their lives."

Now for my comments. I'm not convinced this study is meaningful. Studies can be crafted in ways to guarantee desired results.

For example, this study said that 97% of pet owners are satisfied with the safety and nutrition of the pet food they buy. Think about that carefully. Isn't this obvious? Every pet owner is going to buy food they believe is safe and nutritious for their pet. Why would they serve anything else? Whether they are serving kibble, canned food, natural foods, or the BARF diet, ALL pet owners have full confidence in the food they serve to their pets.

What's interesting is that other 3% that's serving food they have little to no confidence in.

Anyways, go read the study, and draw your own conclusions.