Purina® Puppy Chow®, today, launched a new interactive web-based guide dedicated to puppies and their owners.

Owners of new puppies can create a free account at this website, and answer some questions about their new canine baby. The website then provides personalized help in the form of e-mails that coincide with the age of the puppy at a particular point in time. These communications continue throughout puppyhood, with appropriate age-related tips that address a puppy's needs at each stage of its growth. Puppy owners can also log onto the site whenever they need an answer or face a new situation with their puppy.

Dr. Dan Christian, DVM, Executive Director of the Purina Pet Institute, says that this new website will encourage people to adopt puppies, because it helps them deal with training...

"It's very common for new owners to have anxiety about how to provide the best care for their new puppy. However, this program puts them at ease because it not only provides expert advice in a readily available website, but it also sends out monthly e-mails to the owners letting them know what to expect during each stage of their puppy's maturity. This way the owner can be a step ahead of the puppy at all times."

Of course, it also gives Purina an opportunity to get its brand in your e-mail inbox for the next several years, but that's beside the point.