No, Nestle Chocapic is not dog food, it's people food, a breakfast cereal for kids.

Chocapic is sold all over the world, except for North America. It's a chocolate-based cereal, with a chocolate taste. And when you pour milk on it, the milk gets a chocolatey taste too.

You probably know where I'm going with this. Nestle decided to use a dog as the central character to pitch this product. The French version of the product has a website showing a kid and his dog both sitting at the table, eating this stuff.

Don't you think this sets up a problem of kids tossing M&Ms and other chocolate candies at their dogs? I think Nestle could have done better to use another character.