A vegetarian dog food sold in England as "Happidog" is now available in the United States under the name "V-dog".

Because meat is bad for dogs!

As it's name implies, V-dog contains no meat-based ingredients. The makers say that this is actually better for a dog, enhancing its immune system, aiding in cases of sensitive digestion, skin problems, though without providing any explanation of how it does this.

The ingredients of V-dog, however, doesn't seem to be all that much different than your typical Nutro Max dry kibble. Both V-dog and Nutro Max are based on wheat, corn, and rice meal, and seem to contain the same vitamins, and many of the same jibberish that only a chemist could recognize. While Nutro Max cites meat ingredients, V-dog cites veggie ingredients.

Honestly, I don't see how V-dog is any better or worse than meat kibble. It's still wheat-based like the other stuff. Just because it doesn't have any meat ingredients doesn't make it better. What matters is the nutritional content.

And as far as nutritional content goes, it sounds like it's pretty good stuff. I'm just not sold on the "vegetarian is better" concept. If anything, it's a good sales tactic.