For the record, "all-natural" shampoo products shouldn't contain ANY synthetic ingredients, while "natural" products can be made with both natural and synthetic ingredients. Since there is no law regulating use of the terms "natural" or "all-natural" in product labeling, a "natural" shampoo can be sold as "all-natural" without any legal ramifications.

American consumers believe anything produced naturally is better than anything produced synthetically. The reality is that synthetics are used in the majority of pet grooming products. Why? Because they're more effective and beneficial than some natural ingredients. Unfortunately, marketers have been unable to make synthetics appear wholesome or healthy, so where consumers are concerned, it's become a case of "ignorance is bliss," or "what they don't know won't hurt them."