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Iams Launches New Tartar Treats

Tuesday, February 28, 2006

Iams Tartar TreatsIams introduced their new Tartar Treats yesterday claiming to reduce tartar from your dog's teeth and improve its dental health.

Each treat contains 38 tartar scrubbers on a patent-pending double-sided design that looks like a scrub brush for the teeth.

Iams says that it used a unique blend of ingredients to make the chew hard enough that it won't crumble into pieces big enough to expand and block movement inside your dog's belly.

In fact, they went on to say that they had tests conducted at the University of Illinois using a "scientifically validated" artificial canine stomach and intestine model to simulate the digestive process. The Tartar Treats were found to be up to three times more digestible than the hard chew category leader.

You can't doubt artificial innards can you?  

5 Comments:

  • Iams... feh. I wouldn't feed their crap to my dogs if it was free.

    By Anonymous Anonymous, at 9:32 PM, February 28, 2006  

  • Wouldn't be surprized if they didn't start the campaign against greenies. Greenies had that market corned. U never know.

    By Anonymous Anonymous, at 6:44 AM, March 01, 2006  

  • THE PRICE IS OUTRAGEOUS
    YOU GET 3 FOR $4.99 THEY THINK THE DOGS HAVE A JOB!!!

    By Anonymous Anonymous, at 12:09 PM, March 03, 2006  

  • At the rate they were consumed hec it adds up to about $3.89 a minute,thats just $233.40 an hour.I love my dog but i have to draw the line somewhere.

    By Anonymous Anonymous, at 5:01 PM, August 27, 2006  

  • hello this product is AMAZING.
    I HAD SO MUCH FUN CHEWING IT.
    The taste is outrageous and the price is even better then buying tomatoes.

    red_blackflowers@hotmail.com

    (write if you agree....)

    By Anonymous Anonymous, at 9:49 AM, May 06, 2007  

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