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K9 Genetics - DNA-Based Dieting for Dogs

Wednesday, November 28, 2007

K9 Genetics -DNA Diet plansK9 Genetics Corporation, based in Orange County, CA, announced that they're now accepting a limited number of pre-orders for what they're billing as the "World's first completely personalized diets for dogs".

The way it works is that you submit a sample of your dog's DNA, and a questionnaire asking you about your dog's breed, age, and weight, and K9 Genetics will run an analysis on the two to figure out the exact diet your dog should be on.

The idea is to identify potential diseases your dog is susceptible to, such as diabetes, cancer, heart disease, and then come up with a meal that doesn't wake these monsters from their sleep.

They've gone on to establish this as a new science called, "Nutrigenomics".

I'm curious to know how much of the diet plan is based on the DNA itself, versus the questionnaire you provide. DNA is just so "sexy" these days, that people seem to be forking over all kinds of money to take advantage of a variety of services. Obviously, there is a market for this kind of stuff.

K9 Genetics is only accepting reservations for 1,000 personalized diets at this time. So, you better take advantage now. I mean, you don't want to be on the outside looking in, right?

Visit K9 Genetics online at...
http://www.K9Genetics.com

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4 Comments:

  • I'm sold! This sounds really exciting.

    By Anonymous Anonymous, at 6:39 PM, November 29, 2007  

  • It looks to me like they are just selling another processed dog food, although it may be healthier than other dog food I think a real whole food diet is better. Aren't human doctors telling us to stay away from processed food and get back to eating whole foods. I can't imagine why vets and or dog diet specialist would recommend processed food instead of whole foods??? Perplexing isn't it?? If this really works and isn't a gimmick they should tell you what to feed your dog without having to buy their product. My dogs have been eating a homemade whole food diet for the last two years and are doing much better than when they were on "dog food".

    By Anonymous bremsech, at 4:34 PM, November 30, 2007  

  • I had a conversation with a K9 Genetics spokesman and he chuckled and said its "much more than high quality processed food" in a quite convincing tone. The Chow is super premium kibble, and they mix it with freshly baked, functional Personalized Treats that are suited specifically for your dog. He said they can detect the vitamin, mineral, and amino acid levels down TO THE MICROGRAM for your dog! Apparently they are oven baked and freshly delivered to your door. You can get their contact info from the "Contact Us" section of www.K9Genetics.com.

    By Anonymous Anonymous, at 11:50 AM, December 07, 2007  

  • I've looked all around their website and the lack of information on it is very disconcerting to me.

    Yes, they go on about how nutrigenomics is going to improve my dog's diet by being specifically formulated and all that, but at no point does it say how they arrive at this specifically formulated diet. The process to sign your dog up requires the average amount of information - the dog's breed, size, activity level, etc. Then you get to choose any specific needs such as arthritis, etc.

    Nowhere on the site do we see any sample ingredients listings, for example. There's no information in regards to the supplements. No option to send a blood sample from your dog which really is the ONLY way to find out where nutritional shortages lie.

    Sounds to me like they're selling another "tailored" kibble. There are tons of tailored kibbles on the store shelves already - formulas for adults, formulas for specific breeds, specific activity levels. Even formulas to support a healthy urinary tract or healthy joints. I don't see how this is any different?

    Any kibble is still just that, kibble. And since I know what is in most kibbles, even premium kibbles, I'm not inclined to feed one to my dog. I'm even less inclines because there really is no accounting as to what is in this food - no food labels one might peruse, for example.

    I'm sure there are plenty of gullible dog owners out there who will buy into this, just like there are owners who buy the commercials for Beneful or their vet's recommendation for Science Diet.

    Me, I know better. My dog is going to stay on her healthy, homemade raw diet.

    By Anonymous Abby K9, at 1:21 AM, December 10, 2007  

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