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Doggie Kleenex Tissue Boxes

Tuesday, February 27, 2007

Kleenex Tissue DogKimberly Clark, the company that makes the Kleenex Tissue brand of paper, is now offering customers a way to personalize their own tissue boxes.

You go to their website: http://www.mykleenextissue.com/...

...and upload a photo of your dog, along with some text, and they'll send you a oval-shaped carton of Kleenex Tissue with your dog on it.

It costs about $6.00 to make between 1-6 cartons.

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Best Friends Pet Care

Tuesday, February 13, 2007

Best Friends Pet CareThis is a sponsored review.

When Best Friends Pet Care, a nationwide chain of pet grooming facilities, approached us for a sponsored review, I wasn't sure what to write because what is there specifically about a pet grooming business that DoggieNews readers would be interested in knowing?

But what caught my attention as I wandered around their website is the vast library of articles about pet care. And with my background in Internet marketing and publishing, I knew right away this is how they can grab attention from other pet owners.

I particularly liked the library of grooming tips by breed...
http://www.bestfriendspetcare.com/dog_grooming/dog-grooming.cfm

Each dog breed has its own webpage, with the breed name in the URL. If you were to google, "pug dog grooming", or "beagle dog grooming" or "chihuahua dog grooming", you'll find Best Friends Pet Care right there at or near the top of the listings.

I imagine pet grooming is one of those businesses that probably does better marketing itself through the phone book or newspaper, but if you're trying to attention online, and get it for free, Best Friends Pet Care is probably an example of what to do.

BTW, I also googled, "dog grooming" and Best Friends Pet Care has the #4 and #5 positions. That's pretty good for a broad search term.

The business also has lots of other articles related to general pet care. These will also grab traffic from search engines, and it doesn't cost anything to market your business by publishing articles on your own website.

"But wait a minute", you say. "I have a dog blog with hundreds of articles on it, and my blog never shows up on Google". That's because it's a blog. Google considers blog content as being "timely" content, that is, associated with some kind of current event, like a diary entry, news, or commentary about recent event. Blog articles usually rank high in the first few months, and then fall drastically down in the listings. On the other hand, standard webpages, which is what Best Friends Pet Care is publishing, starts out low in the rankings, and gradually work their up over time, and usually stay up. The only way a specific blog article ever stays ranked high, is when it enjoys a lot of inbound links from other sites, or when someone googles a highly-detailed search.

So ok, I doubt that DoggieNews readers care to hear about how to build a website that attracts a lot of attention, but then again, some of our readers are pet business owners too.

As for whether or not Best Friends Pet Care is a great place to take your pet, I can't say. While they do have several locations across the USA, their nearest center to me is about 80 miles to the south in San Diego, and I'm not getting paid for the gas or the pet grooming expenses.

They appear to be more focused locations along the Atlantic Coast. Click here to see all of their locations.

But if you need some pet grooming services, give them a try. If you've already tried them, click on "Post a Comment" and tell us about it. (Be nice, they paid for this article).

Visit online:
http://www.bestfriendspetcare.com

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Petaholica - for Savvy Pet Owners

Thursday, February 01, 2007

Finding cool new pet products is something I've been doing for the past couple of years here on DoggieNews (ok, so I've lapsed the last several weeks!). But there's seemingly no end to the creativity that designers and manufacturers can conjure up.

Petaholica is a way to get your fix on what's cool and new in the pet products industry.

It's no more complicated than a newsletter delivered to your e-mail inbox every Monday and Wednesday. The Petaholica newsletter features one new pet product, and it might be a posh doggie collar, a stylish crate, or a crocodile skin pet carrier, or who knows?

Petaholica offers three types flavors of newsletters, one for the general readership, another just for cat owners, and another just for New Yorkers.

Having launched only a year ago, it boasts a readership of 12,000 subscribers, which is pretty impressive in that span of time (take it from someone who's spent 10 years in the Internet field).

For every person who signs up to receive Petaholica, a donation is made to Casa de los Ninos, a shelter for abused and neglected children.

Visit Petaholica at:
http://www.petaholica.com

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