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New Study Reveals Top 10 Dog Breeds Receiving Most Veterinary
Care
New Study Reveals Top 10 Dog Breeds Receiving Most Veterinary
Care
Top 10 dog owners by breed receive the most suggestion
to spend on veterinary care.
by Steve Johnson, staff
July 18, 2004
A study was conducted by TR Cutler Inc., the leading North
American veterinary marketing program, to determine how much
money the average dog owner spends for veterinary care per
year. When the results are sorted by dog breed, the study
showed that owners of Labradors spend the most money. The
typical Labrador owner is expected to spend an average of
$522.00 per year for veterinary care for their pet.
The top 10 list of dog breeds, in which the most money was
spent on veterinary care:
- Labrador
- Bichon Frise
- Chow Chow
- Dachshund
- Doberman
- Irish Setter
- Golden Retriever
- Bassett Hound
- Cocker Spaniel
- Standard Poodles
Across the top 10 breeds, a mean of $492.00 per dog, per
year, is spent for veterinary care. According to Thomas Cutler,
founder of TR Cutler Inc., "The variance between the
top ten breeds in veterinary spending ranges from $469-522
annually....none of the top breed owners has a statistically
significant variance, thus the mean of $492 is the most accurate
depiction of spending."
The study gathered data from 153 different veterinary practices,
by tracking owners through a monthly post-card reminder system.
“We found statistically significant data that pet owners of
particular breeds are more inclined to spend money on expensive
veterinary services including, dental cleaning, allergy testing,
and senior screenings.”, according to Cutler. "We found
that size of the dog was not a relevant factor, since both
small and large breeds were in the top 10 list of highest
spending pet owners."
So why do these 10 dog breeds cost the most money in veterinary
care? According to Cutler, it has nothing to do with the dogs
themselves, but with the dog owners. "There is no veterinary
data that suggests these top 10 breeds are more prone to dental
problems, senior health problems, or allergy issues. The distinction
was in the behavioral spending characteristics of the pet
owners, rather than the breed."
But according to Cutler, this doesn't mean that owners of
Labradors, along with the other top 10 owners, have a natural
habit of spending lots of money. Rather, greater suggestion
was given to these owners to take better care of their dogs,
encouraging them to seek out more veterinary services.
Cutler hopes that veterinary practices will use the results
of this study to determine which breed owners will most often
seek out their services through his company's proprietary
marketing program.
TR Cutler, Inc. is
the leading veterinary practice marketing firm in the United
States with more than 150 veterinarians using a target market
program developed and tested in 2003. TR Cutler recognizes
the value in breed loyal pet owners and provides a mechanism
for veterinarians to appear to pet owners with breed specific
messages and veterinary services outreach programs. TR Cutler,
Inc. may be reached at trcutler@trcutler.com
or 888-902-0300.
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