|
Home 
Dog
Media
The Humane Society Joins Forces with Animal Attraction to
Build New Website
The Humane Society Joins Forces with Animal Attraction to
Build New Website
The nation's largest animal protection organization is
teaming up with a newly launched web site that is designed
to bring people and their pets together.
WASHINGTON, DC (PRWEB) June 8, 2004 -– As any dog lover will
attest, having a pet at your side is an instant conversation
starter. Pets create a common bond that can turn strangers
into friends, neighborhoods into communities, and, sometimes,
acquaintances into romantic partners. That’s the concept behind
Animal Attraction, a newly launched website designed to bring
people together through their shared love for pets.
The Humane Society of the United States is helping to promote
Animal Attraction because they support one of the organization’s
primary goals: To strengthen the bond that people have with
their pets.
"People with companion animals want to be around other people
who understand and appreciate the importance of having the
love and affection of a pet," said Stephanie Shain, director
of outreach for companion animals for The HSUS. "Animal Attraction
offers a safe and informative way for people with pets to
meet and mingle."
The site officially launched on May 18, but subscribers to
The HSUS’ electronic newsletters were offered a sneak peak
and subscription discounts. Already Animal Attraction has
“attracted” members from every state in the country and membership
is growing every day.
"We’re thrilled by the strong interest that Animal Attraction
is already receiving," said the site’s founder, Washington-based
entrepreneur Dan Cohen.
Cohen conceived of Animal Attraction after attending a Dog
Happy Hour and observing how easily people interacted in the
presence of pets. Cohen sees the estimated $31 billion market
for pet products and services and the nearly $500 million
spent on Internet-based dating services in 2003 as a match
made in heaven.
"Animal Attraction is much more than a dating service, it’s
a meeting place for pet lovers," said Cohen. "And by joining
forces with The Humane Society of the United States we are
providing the best possible information on pet care to huge
numbers of pet lovers across the U.S". The site includes tips
on pet care from The HSUS, such as finding a lost pet, selecting
a veterinarian or boarding kennel, moving with pets, and pet
behavior.
The Humane Society of the United States is the nation’s largest
animal protection organization with more than eight million
members and constituents. The HSUS is a mainstream voice for
animals, with active programs in companion animals and equine
protection, wildlife and habitat protection, animals in research
and farm animals and sustainable agriculture. The HSUS protects
all animals through legislation, litigation, investigation,
education, advocacy and fieldwork. The non-profit organization,
which is celebrating its 50th anniversary in 2004, is based
in Washington, DC and has 10 regional offices across the country.
|
